A collaborative project pitched to create awareness for a variety of issues and causes through creativity. It's tejectory was to enable different individuals to express freely what they believe and feel is important. I created and developed 2 separate ideas based on the topics of mental health and deforestation. The importance of creating a concept that was abstract and not too forthright was the main goal in my development of this project. People wearing the clothing are wearing it because it means something to them. It can remain something personal to them, or something greater.
50% of all profits are shared between the collaborating artists and the relevant charity. My tee is in the direct support of 'Youngmindsuk', and this is maintained through 'Workforgooduk'.